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Wedding Dresses and Gowns

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    • Brielle's Boutique
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    Brielle's Boutique

    Northern New Jersey, NJ

    A by appointment only formalwear boutique local to Bergen County, New Jersey specializing in custom wedding gowns,...Read more mother of the bride/groom gowns, flower girl dresses and custom made veils and accessories hand crafted to match your dress. Each item would have an exclusive design based on your...

    • The Something Blue Shoppe
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    The Something Blue Shoppe

    Rating 4.6 out of 5, 90 Reviews
     · Hartselle, AL

    The Something Blue Shoppe is a prestigious wedding dress and bridal salon located in historic Hartselle, Alabama. As...Read more Alabama’s oldest full-service bridal salon, they are proud to be serving a third generation of newlyweds-to-be after over 50 years. With hundreds of gowns to choose from, The...

    • Bridal Collections
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    Bridal Collections

    Rating 4.6 out of 5, 154 Reviews
     · Spokane, WA

    Bridal Collections is a premier bridal shop based in Spokane, Washington. Since 1981, Bridal Collections has been making...Read more brides dreams come true by providing a beautiful collection of wedding gowns from the finest designers in bridal fashion. From size two to 32, Bridal Collections will have the...

    • Jennifer's
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    Jennifer's

    Rating 4.8 out of 5, 87 Reviews
     · Wilmington, DE

    Jennifer's is a wedding gown boutique located in Hockessin, Delaware. Founder Jennifer Kienzle has been helping brides...Read more find their dream dress for over 25 years. She and her team go above and beyond to make sure each of her clients has attentive, personalized service throughout their...

    • Margaret's Cleaners
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    Margaret's Cleaners

    Rating 5.0 out of 5, 61 Reviews
     · Los Angeles, CA

    Margaret’s Cleaners is a bridal gown preparation and preservation company located in San Diego, Calif. This team of...Read more in-house cleaners has years of experience when it comes to attending wedding dresses and other special gowns. The team at Margaret’s Cleaners works closely with their clients for a...

    • Formally Yours
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    Formally Yours

    Rating 4.5 out of 5, 171 Reviews
     · Lilburn, GA

    Formally Yours is a wedding boutique based in Lilburn, Georgia. Since 1982, expert stylists have been helping to-be-weds...Read more find the perfect gown for their special day. Owner Cathy Butler welcomes you to explore her extensive collection that includes designer gowns to suit every style, from classic...

    • Designer Loft
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    Designer Loft

    Rating 4.5 out of 5, 96 Reviews
     · Greater New York City Metro, NY

    Designer Loft is a wedding dress shop located in New York City that carries a wide selection of designers and styles....Read more The store’s team aims to provide a relaxed, comfortable environment where clients can find gowns that align with their unique styles and budgets. The shop also offers various...

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    • Classic Drycleaners and Laundromats

    Classic Drycleaners and Laundromats

    Rating 5.0 out of 5, 1 Review
     · Lemoyne, PA

    Classic Drycleaners and Laundromats in Lemoyne, PA takes great pride in offering an extensive list of wedding...Read more gown-related services. As a member of the Association of Wedding Gown Specialists they are masters of their craft. All of their gown services are performed on-site by their Certified Wedding...

    • Lily Saratoga
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    Lily Saratoga

    Rating 4.9 out of 5, 147 Reviews
     · Saratoga Springs, NY

    Lily Saratoga is a wedding boutique in Saratoga Springs, New York. This elegant boutique has a charming and relaxed...Read more atmosphere, perfect for trying on lovely garments in comfort and style. A consultant will work with you one-on-one to understand your unique vision and style and recommend pieces until...

    • The Couture Closet
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    The Couture Closet

    Rating 5.0 out of 5, 84 Reviews
     · La Grange, KY

    First off, Congratulations! We are so excited for you + we can't wait to celebrate at your bridal appointment. Once...Read more you've scheduled your appointment at Couture Closet you will be off to a great start! We provide one on one appointments with a supportive consultant, an intentionally curated...

    • Blue Sky Bridal
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    Blue Sky Bridal

    Rating 4.9 out of 5, 153 Reviews
     · Seattle, WA

    Blue Sky Bridal is a wedding gown consignment and sample store located in Portland, Oregon, with an additional location...Read more in Seattle. The business's team is proud to offer new, once-worn, and sample gowns at affordable prices. The store has countless options when it comes to finding a designer look...

    • Elegance Preserved
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    Elegance Preserved

    Rating 4.9 out of 5, 127 Reviews
     · San Francisco, CA

    Elegance Preserved is a cleaning and preservation service located in San Francisco, California, that services the entire...Read more nation. They help clean, repair, and preserve your beautiful wedding gowns so that you may treasure in its original state. As San Francisco’s sole member of the Association of...

    • Antonio's Bridal
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    Antonio's Bridal

    Rating 4.9 out of 5, 21 Reviews
     · Birmingham, MI

    Antonio's Bridal is a Birmingham, Michigan-based luxury bridal boutique. Providing an extensive collection of designer...Read more gowns, the team assists clients in finding a dress that feels good and fits perfectly. The boutique prides itself on making the bridal shopping experience simple, enjoyable, and...

    • J. Reid Menswear
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    J. Reid Menswear

    Rating 4.9 out of 5, 10 Reviews
     · Queensbury, NY

    J. Reid Menswear is a wedding apparel shop located in Glens Falls, New York, just an hour outside of Albany. Since 1965,...Read more the store has been committed to providing those celebrating special occasions with high-quality, designer suits, tuxedos, and more. Today, Jeffrey Ives delights in sharing his...

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    • Miss Facet Bridal
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    Miss Facet Bridal

    Rating 5.0 out of 5, 1 Review
     · Hemet, CA

    Miss Facet Bridal is a custom wedding dress boutique located in Hemet, California. This shop offers clients the...Read more flexibility to design a gown that highlights their best features and reflects their unique personalities. The business began when owner Rachelle Surin went looking for her own wedding...

    • Oceanside Cleaners
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    Oceanside Cleaners

    Rating 5.0 out of 5, 30 Reviews
     · Jacksonville, FL

    Hands-on Care You Can Trust For over 30 years, Oceanside Cleaners has been proudly serving the Jacksonville community....Read more As a family owned and operated business, we recognize that the quality of our service is a direct reflection of ourselves. That’s why we go the extra mile, every day, to...

    • Milroy's Tuxedos
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    Milroy's Tuxedos

    Rating 4.4 out of 5, 54 Reviews
     · Waterloo, IA

    Milroy's Tuxedos offers the newest styles and trends in all of today's hottest styles, colors, and fits. Great Brands...Read more include Ike Behar, Kenneth Cole, GiNovia, David Tutera, Allure, and David Major Select. Plus Thousands of new colors to coordinate your wedding... We Guarantee to coordinate your...

    • Bon Bon Belle Bridal
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    Bon Bon Belle Bridal

    Rating 4.9 out of 5, 90 Reviews
     · Burlington, WI

    We are #poweredbylove and committed to providing you the #1 bridal store experience in Wisconsin. Bon Bon Belle is...Read more conveniently located in the heart of beautiful & historic Burlington, Wisconsin, in the middle of Milwaukee, Madison & Chicago. Situated in a gorgeous turn of the century building above...

    • Grace Loves Lace
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    Grace Loves Lace

    Rating 4.0 out of 5, 27 Reviews
     · Venice, CA

    Grace Loves Lace is a wedding dress boutique offering a showroom experience. Couples will find an incredibly warm and...Read more welcoming environment with a glass of prosecco or rose tea on arrival. Each client has their own personal styling suite where they can comfortably try on dresses and make memories...

    • The Main Event By Emily
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    The Main Event By Emily

    Rating 4.9 out of 5, 42 Reviews
     · Smithfield, VA

    We are so happy you’re here! We are a full service florist, event designer, and wedding coordinator based in Smithfield,...Read more Virginia and traveling well beyond. No matter what aspect of your wedding you need our help with, we are ready to turn your vision into reality. We have over 15-years of...

    • Suite Bridal
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    Suite Bridal

    Rating 4.9 out of 5, 63 Reviews
     · Atlanta, GA

    Suite Bridal is a warm and welcoming wedding gown boutique, with intimate and comfortable dressing rooms,and great...Read more selections for all kinds of brides. We are located in Buckhead, Atlanta. Come and try gowns from Stella York, Moonlight Couture, Moonlight Collection, Moonlight Tango, Watters , WTOO...

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    • Louise Christine Bridal Boutique
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    Louise Christine Bridal Boutique

    Rating 5.0 out of 5, 49 Reviews
     · Dayton, OH

    Louise Christine Bridal Boutique is a wedding dress and accessories shop in Dayton, Ohio. The business began operations...Read more in 2000. At first, they traveled to art shows to sell their designer jewelry. Their business thrived, and it wasn't long before they began selling beautiful wedding dresses as...

    • Adorn Nashville Bridal
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    Adorn Nashville Bridal

    Rating 4.9 out of 5, 12 Reviews
     · Nashville, TN

    Adorn: to further embellish, enliven, or enhance an object of beauty Hey Nashville bride, whether you’ve been dreaming...Read more about this day since childhood or are just dipping your toes into wedding planning, you have a story to tell. You have a vision and a style that is completely your own. You are...

    • Something Blue by Liliana Puertas

    Something Blue by Liliana Puertas

    Rating 5.0 out of 5, 16 Reviews
     · Hudson, NH

    With years of sewing under her belt Liliana truly is a master of her craft. A graduate of Academia De Dibujo...Read more Professional (School of Fashion Design) in Colombia, Liliana is now working out of her beautiful, spacious storefront in Hudson, NH. With her vast knowledge and sharp eye for detail, Liliana...

How much does a wedding dress cost?

Buying a wedding dress is unlike purchasing a piece of everyday attire. You’re going to be wearing this dress on one of the most important days of your life, and so you’ll likely spend quite a bit of money on your wedding dress. While wedding dress prices do vary greatly, the average wedding dress cost in the U.S. is $1,000. It typically ranges from $280 to $1,650, but you can purchase a wedding dress for far above and below those prices.

  • $ 100 or less Lower range
  • $ 1,000 Average cost
  • $ 280 - $ 1,650 Most couples spend between
  • $ 2,600 or more Upper range

Costs displayed are based on spend from thousands of couples who recently reported pricing for this service within their WeddingWire review. Pricing varies based on factors including, but not limited to, vendor’s experience, level of expertise, event guest count, date, and geographic region.

View dress costs

What impacts wedding dress prices?

There are a few factors that will impact your wedding dress cost. Most notably, an extremely detailed wedding dress with lots of beading and pricey fabric (silk, etc.) will cost more than a simpler wedding dress, as more intricate gowns require more labor and materials. So a grand ball gown with beading and detailed embroidery will cost more than a plainer sheath dress. Also, if you’re set on wearing a wedding dress by a famous dress designer, know that it will likely cost more.

What additional wedding dress costs should a bride plan for?

There are several additional costs that brides should factor into their wedding dress cost and budget. These include:
  • Alterations: If you want to drastically change your wedding dress, your alterations may end up costing more than your actual wedding dress!
  • Undergarments and accessories: Be sure to factor in your accessories— bridal undergarments, shoes, and more. These accessories will greatly affect how your gown looks and fits, so don’t forget to include them in your wedding dress cost.
  • Cleaning and preservation: Don’t be surprised if you’re still spending money on your wedding dress after your wedding! Whether you plan on wearing your wedding dress again, passing it on to a future generation, or none of the above, it’s still a good idea to have your gown professionally cleaned and preserved. Wedding dress cleaning and preservation can cost $200 or more.

How can you save money on a wedding dress?

Yes, a bride’s wedding dress will cost a lot of money—probably more than you’ll spend on another piece of attire in your life! However, there are several ways to save money on your wedding dress while still finding a gown that you absolutely love.
  • Don’t try on dresses that are over-budget: Be upfront with your bridal salon consultant about your budgets—and be sure ask about the cost of each dress you try on. Avoid the temptation of trying on a wedding dress that’s out of your price range.
  • Find a simple wedding dress, and accessorize: As mentioned, a simple and relatively unadorned wedding gown will cost less than an extremely detailed wedding dress. If you’re on a tight wedding dress budget, we recommend finding a simple gown and using a beaded sash or a brooch to give it some extra sparkle.
  • Find a dress you love as is: Any significant alterations or customizations that you do to a wedding dress will cost (a lot of!) money. Therefore, if you want to make significant changes to a wedding dress (add sleeves, change the silhouette, etc.), that gown is probably not for you. Look for a wedding dress that you love mostly as it looks off the hanger.
  • Scour sample sales: Many bridal salons offer sample sales where they sell sample dresses from past seasons. These sample dresses are typically in sizes 6 to 12, so if you fall in that size category, you may find a gorgeous gown at a low price at one of these sales.
  • Visit trunk shows: If you’re set on purchasing a gown by a specific designer, you might find a deal at a trunk show. Trunk shows are when a bridal salon features the collection of a particular dress designer—and usually offers a discount (usually about 5 or 10 percent off that designer’s wedding dress prices). Research which salons in your area carry your favorite designers, and check their websites for upcoming trunk shows.
  • Give yourself time to shop: A wedding dress can take several months to arrive after you’ve ordered it. Be sure to start shopping for your wedding dress as soon as possible —many brides shop at least nine months in advance, if not more. If you wait until the last minute, you may end up paying rush charges for your dress, which can greatly add to your total wedding dress cost.

How much does it cost to alter a wedding dress?

Wedding dress alterations can be expensive—particularly if you’re planning on making major changes to your wedding dress. Some bridal salons offer wedding dress alterations in-house. If yours does not, you will likely have to find a tailor who specializes in wedding dresses (be sure to read online reviews of wedding dress tailors before hiring). You’ll typically schedule your wedding dress fittings for at least three months before your big day—so plan accordingly. 76 percent of bridal salons charge alterations by piece rather than a flat fee, so the average cost of dress alterations can vary widely depending on the extent of the alterations. Simply adjusting a hemline won’t cost a ton, but adding sleeves or reworking a bodice will!

What questions should you ask a wedding dress tailor?

When choosing a wedding dress tailor, there are several questions you should ask:
  • How many fitting appointments will I need? How long will the process take?
  • What types of alterations do you recommend for my wedding dress?
  • Have you worked with a dress and fabric like mine before?
  • Can you provide a cost for my alterations?
  • How will you store my wedding dress?
  • What do I need to bring to my first fitting appointment?

Wedding Dresses and Gowns

As you plan your wedding, one of the most important decisions you’ll make is your wedding dress. The dress you choose should reflect your unique style and personality and make you feel like the most beautiful woman in the room. How does a bride say “yes” to that perfect dress? Here’s a quick guide to shopping for wedding dresses.

Set Your Budget

When you start browsing bridal gowns, it’s easy to fall in love no matter the price tag. Before you even pick up a bridal magazine, set a strict wedding dress budget. We suggest allocating around 10 percent of your overall wedding budget to your dress – and don’t forget to include the cost of your wedding accessories in that line item!

Narrow Down Your Style

About a year out from your wedding, start browsing bridal dresses and get a feel for how they match up with your style. Now is the time to educate yourself on silhouettes, necklines, fabrics and more. Our wedding dress style guide can help.

Once you’ve set your wedding date and chosen a venue, add these factors into your dress calculation. Are you marrying in the winter at a beautiful church? Then you might choose a dress with heavier fabric – like satin – in a more traditional silhouette like a ball gown or A-Line.

Book Wedding Dress Salons

About 10 to eight months before your wedding, it’s time to get boots (or heels) on the ground to start your wedding dress hunt. Consider wedding dress salons in your area and book appointments with your top choices – most salons do not allow walk-ins. Take a look at our complete wedding dress shopping guide to learn all the tips and tricks to finding the wedding dress of your dreams.

Trying on Bridal Dresses

As your salon appointments approach, assemble your fashion squad to give you feedback and moral support. Keep your posse small, as too many opinions can get overwhelming. When you arrive at the salon, your stylist will discuss your dress preferences and budget and help you choose options. Keep an open mind; your stylist knows what looks good on different body types. If your stylist suggests a dress, even if it’s not a silhouette you are considering, give it a try. You might be surprised.

Choosing Your Bridal Gown

When your heart leaps and you can’t stop grinning at the reflection in the mirror, you’ve found the right wedding dress. The salon will likely ask for a down payment and then order your dress. Over the next months, your dress will be created just for you. It should arrive a few months before your wedding so you have time for fittings and alterations at your salon. (See our full wedding dress shopping timeline.) You may feel like you’re waiting forever, but this is the perfect time to pick your wedding accessories and knock off other items on your wedding to-do list.

Ready to start shopping for wedding dresses? WeddingWire is here to help. Put in your location and search for the top salons in your area. Read reviews and start making appointments. Happy dress hunting!

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